The Science Behind It
How Betatan™ Works Scientifically
Betatan™ promotes rapid endogenous melanin production, the natural brown pigment responsible for skin color. It has aesthetic benefits through several mechanisms:
- Regulation and inducement of melanogenesis.
- Regulation of MSH receptor activity.
- Photoprotection against acute and chronic effects of UV-induced skin damage.
Betatan™ is a peptide similar to a natural substance in our bodies called melanocyte-stimulating hormone (MSH), which increases skin-darkening pigments. MSH interacts with the melanocortin receptor (MC-R) system to exert effects across nearly all tissue types, influencing skin pigmentation, lipolysis, thermal control, sexual function, and cognition.
In the body, α-MSH stimulates melanin production (melanogenesis) via MC1-R interaction. Melanin is a natural pigment found throughout the body. One type, eumelanin, comes in black and brown varieties and is produced by specialized cells called melanocytes.
Melanogenesis is triggered by UV radiation, causing the skin to tan. A tan is the body’s natural defense mechanism against UV exposure — the more melanin produced, the darker the skin becomes.
Betatan™ stimulates melanogenesis, encouraging melanocytes to produce more melanin than they naturally would. This results in profound tanning effects, especially when used with safe UV exposure.
Regardless of your complexion, you can now unlock your body’s full tanning potential through the engineered formula of Betatan™.
